Power of SMS Marketing !
Promotional SMS are a great way of reaching the targeted audience at the lowest possible cost. Many businesses had been able to attract new customers to their showrooms by sharing promotional offers through SMS.
But to have a successful SMS campaign, we need to take care of few key points.
Selecting the right bulk sms service provide :
Today if one searches on Google “bulk sms service provider”, he/she will come across many companies providing the services at very low price. It is important to select the right bulk sms service provider, rather than one who is giving the service at lowest price.
While finalizing the bulk sms service provider, one much check the age of the company. If the company is in business for long then it is a genuine company. Also one must visit the website and check its client’s list, awards received and office address. If possible one must visit the office too.
Right database of targeted audience :
Today there are many data mining companies that have expertise in collecting category wise data. Huge amount of data is available with these data mining companies.
Now there are two ways to obtain right database.
- Search the genuine data mining company & buy the database. This is rather very tricky and difficult for someone new.
- Select the right bulk sms service provider & tell him your requirement of the targeted audience. Over the years they have run so many campaigns and they had dealt with so many data mining companies, that they know, how to get the right database.
Sending the right message with a website link :
Now once you had got the right sms service provider, the right targeted audience database, it is very important to send the right message that is short, simple, specific & gives a strong value proposition to the targeted audience.
Some of the examples from various businesses that had been able to attract the customers to their business place through promotional sms campaign are as follows
- Jewellery –
“Get 50% discount on making charge. Visit www.jewel**.com & register today to avail special offer”
Such message not only does advertisement of your business, but also boosts traffic on your website. And more importantly, when somebody registers to avail an offer then the probability of his coming to showroom and buying is 90%.
- Boutique –
“Year end Clearance sale. Flat 50% off on branded clothes. Visit xyz as soon as possible to grab the opportunity”
Such message creates a sense of urgency to grab the offer & does the advertisement of your showroom too.
“Fresh Arrivals, Limited stock, Book today https://play.google.com/store/apps/details?id=com.webxion.wxgarmentcatalog&hl=en_IN”
Such message not only creates a sense of urgency in dealers and distributors, to book the stock, but also help manufacturers to promote his Brand App in market.
- Dental Clinic
“Free dental check-up camp by Dr.Sam on 30th Dec at xyz.
Register at www.dental***.com”
Such message enhances the social status of Dr Sam, advertises his clinic.
And help him to connect with some targeted patients.
“Save Paper, see our manifesto at www.party***.com. Vote us if your believe in our manifesto”
Such message showcase sense of environmental consciousness, transparency of a political party & positive approach, while asking to vote for them.