How WhatsApp Official API different from Bulk WhatsApp Marketing ?

WhatsApp Official API and Bulk WhatsApp Marketing are both ways for businesses to communicate with customers via WhatsApp, but they have some key differences.

WhatsApp Official API is a service provided by WhatsApp that allows businesses to integrate WhatsApp functionality into their existing systems and processes. This allows for more efficient and personalized communication with customers, as well as automation of certain tasks such as sending reminders or confirmations. WhatsApp Official API also allows businesses to send messages to customers through a WhatsApp Business Account, which is a verified account that can be used for communication with customers.

On the other hand, Bulk WhatsApp Marketing typically refers to the practice of sending promotional messages or advertisements to a large number of WhatsApp users at once. This can be done through the use of software or services that allow for mass messaging on WhatsApp. This type of marketing can be effective for reaching a large number of potential customers quickly, but it can also be considered as spamming, as it is not targeted and personalized as the official API service.

Additionally, WhatsApp has strict policies against the use of automation or bulk messaging, and businesses that engage in bulk WhatsApp marketing risk having their accounts blocked or banned by WhatsApp. This is why using the WhatsApp official API is recommended, as it is compliant with WhatsApp’s terms of service, and it allows for more efficient and personalized communication with customers.

In conclusion, WhatsApp Official API is a service provided by WhatsApp that allows for more efficient and personalized communication with customers, while Bulk WhatsApp Marketing typically refers to the practice of sending promotional messages or advertisements to a large number of WhatsApp users at once, which is not recommended and can be considered as spamming.