Five Mistakes to avoid while using WhatsApp Marketing in 2023
WhatsApp has become a habit for people to use. We all have at least once heard or said that ‘ping me on WhatsApp’. Many of the people have left talking on the calls and started chatting on WhatsApp as they find it better and save time interacting on WhatsApp.
Many of the business persons who were just using mobile phones for calling purposes have learnt to use WhatsApp and are actively using that to solve their purpose. This is nothing but a revolution that has connected everyone together.
Every second person with a mobile phone has WhatsApp configured on it, and this is the reason that using WhatsApp for marketing purposes can be very impactful for every category of business.
People who are using WhatsApp for business purposes and are unable to generate results are finding this channel irrelevant to their business, but the fact is that WhatsApp is an ideal marketing channel for every category of business. If the campaign is not getting the expected results, then there must be a reason behind that.
We have interacted with some of the businesses that were failing before to get the leads from WhatsApp but now they are getting un-counted interactions with the optimization.
✅We have found five things that a business should avoid while using WhatsApp Marketing for running a Campaign:
- Interested Customers
Firstly, it is very simple to understand that when a person dislikes your product or service then they are not interested. Secondly, a person who is responding to your product or service is liking what you are selling. Here, the second one is the category to be your customers.
The first activity that is to be done after running the campaign is to extract the interesting leads and create a separate group for them so that the number does not get mixed. Every interested customer can buy your product or refer that to someone who can buy it.
In case, the interested one is not buying then you can still add them to the group to take the follow-up and maybe one day they might take interest in buying what you are selling.
- Over Re-marketing.
Ever thought if someone is sending you something that has no relevance to you, getting such messages one time is ok but continuous same message leads to irritation. Similarly, we actively need to update the numbers after sending a campaign because sending the same thing to the same numbers every time can be the reason for the increase in spamming.
- Content Without Purpose or Strategy
Selling a car to someone who does not drive is something that is misleading and does not have any relevance for the same. The content you are sending should be relevant to the numbers then only there are chances of an increase in the number of conversions. Also, the content should not be misleading that can hurt someone, make it more realistic and relatable to the customers you are sending the campaign.
- Running a Campaign from a Single Number
There is a huge target of numbers to generate leads from the campaign but sending the message from the same numbers is the biggest mistake that people do the most. Sending campaigns from the same numbers creates a chance of a number blocking. Rather use at least 2-3 numbers to maintain your data and the chances of the number getting blocked will also get reduced.
- Relevant Customers
Before running the Campaign, the first question to ask yourself is Who is your customer?
After getting the answer make a customer-centric campaign to attract their attention and generate business. Also, make sure to review the numbers that whom we are sending the campaign and create a proper strategy for running the campaign and then send the message.
WebXion provides end-to-end WhatsApp Marketing solutions for your business. We have an advanced panel for running a WhatsApp campaign by which you can send messages to unlimited numbers. Add an image, pdf, video or Gif with the text and attract your customers. Talk to our experts to know more about our services.