How SMS Marketing is helpful in the Garment Industry?
What will happen when the two giant industries will come together?
Yes, we are talking about clothing and technology. Clothing has a huge market cap and has come very far till date. Different kind of clothing has created uncounted options for a customer. Also, there are different sectors like Manufacturing, Wholesaler, Franchises etc. but everyone has just one focus to see people wearing their brand.
Now, to make this vision possible SMS marketing comes into the picture. A dress or any clothing will be sold once people know about it. We actively buy clothes and once someone reaches us and tells us about their product then it could be fascinating.
Bulk SMS is a channel which can help a company reach the maximum amount of audience at the earliest. Suppose you have a new arrival or new offer then create an attractive SMS template and shoot that to all the numbers you have in your database. In the meantime, your offer has reached all your customers.
Let Us Now Talk About the Benefits of SMS Marketing in the Garment Business:
- Unbelievable Open Rate
When it comes to running a campaign the first thing that comes to our mind is how many people are going to see. A good reach is very important as we are investing our hard-earned money in it. A single Bulk SMS campaign gives you more than 90% of the open rate alike, almost everyone out of the total number of people you have sent an SMS has seen that. Now it depends upon the attraction of your offer that will bring customers to your store.
- Good for new Businesses
The new business that has recently started advertising can have plus points. They can be known to all their customers in a very lesser amount of time and cost. SMS marketing can help them create their customer base sooner than expected.
- Cost Effective
A bulk SMS campaign has the very least cost but a very attractive ROI on it. When we compare SMS Service to other channels than it has a very lesser cost per lead than others.
- Strengthens Customer Engagement
There is an enormous kind of different message templates that you can create to engage customers. As your SMS will be read by every second number then you can create different shoutouts, offers, updates etc. to engage your audience and get them to your store
For Example: Get up to 40% off on all our new arrivals by showing this message in the store
- Direct Interaction
SMS marketing has a huge scope as the people who are having mobile phones can have access to our campaign. There is no additional need for the internet or anything else but just a mobile phone with an activated number. People open their message boxes very often and a company can have direct interaction with the customers while running a Bulk SMS campaign.
SMS marketing is quite flexible if we talk about campaigns. You can easily customize the template as per your upcoming strategy and run a campaign for better results.
Although, SMS marketing is a very potential channel when it comes to lead generation. But it comes with more different benefits that are also suitable for the clothing business:
- You can give order and shipment updates if a customer bought something online from your website or WhatsApp
- By asking for OTP to log in you can get more numbers to add to your database
- Share your upcoming offers and discounts with the customers to create engagement.
There are never-ending benefits of SMS campaigns if we talk about the Garment Industry. To know more about how this Bulk SMS Service will help you grow your garment business Contact Us and our dedicated team will explain you very well.