How SMS Marketing is helpful for Spa and Salon Business?

Salon and Spa is a kind of business that needs repeated customers. The service they are providing should be prominent so that the customers should not feel like going somewhere else. This is the reason that Salon and Spa is one of the most competitive businesses today.

The next question would be How to maintain the existing customers and bring the new ones also? Here the best suggestion would be to do strong marketing of your brand and make sure that the channel you are using should have a strong reach. More reach has more chances to get more customers on board. 

The best channel that can match every expectation would be the Bulk SMS Service. An SMS directly drops in the customer’s mobile phone and has a maximum chance to get read as compared to any other marketing channels. It can integrate into your CRM and generate automated bills, invoices and reminders. The more numbers you have the more business you get. Let us see some of the ways through which you can generate business in Salons and Spa business:

1. New Customer Visit
   Either Salon or Spa both comes under a mandatory process for people to avail. Sometimes the customer comes through reference, sometimes through advertisement or pays a direct visit. In all this proportion the primary thing that is to be done is to give the best service possible at an affordable price range. Then request a customer to fill in the basic details like their mobile number and email address. At last, thank them for paying a visit by sending an SMS.
   
   For Example:
   

Hey Sourabh,
Thank you for visiting our salon for your haircut, We hope you liked our service.
Hope to see you soon 
Regards
ABC Salon and Spa

2. Appointment Status
   From confirmations to last-minute appointments. Everything should be managed in a very well manner and to do that there should be separate SMS templates made ready to send the customer instantly after they take any action regarding their bookings. Be it follow-up, be it cancellation. 
   
   Here are some kinds of the SMS templates that should be made for specified actions
   
   

• Appointment Confirmation
  
  For Example:
  

Hey [Add Name],
Your booking is confirmed for a pedicure and manicure this Saturday at 05:00 pm.
Looking forward to serving you
Regards
ABC Salon and Spa

• Appointment Reminder
  
  For Example:
  

Hey [Add Name],
This is a reminder for your booking on Saturday in our Spa for a pedicure and manicure.
For further assistance call us at +9179744*****
Regards
ABC Salon and Spa

3. Service promotion and special Offer
   Creating a promotion that contains offers and discounts is ideally important to engage the audience. Maybe you have added a new service to your business or have a special festival or seasonal discount. This all things should reach to the right person looking for the service, which can be done through SMS Marketing that has highest reading ratio. 
   
   

• New service Promotion
  
  For Example:
  

Hello [Add Name],
We have added a Groom-bride makeover to our services 
Book your appointment today and get a 20% instant discount
Call Now: +9179744*****

• Offer Alert!
  
  For Example:
  

ABC salon and Spa has completed 4 years.
To celebrate this happiness, we are offering a 50% discount on all our services
Book your appointment today: +9179744*****

4. Feedback and Personal Greetings
   Salon and Spa businesses run through trust building, which comes from positive feedback. In this business, feedback plays a very vital role. Similarly, personal greetings also create a genuine approach in the customer’s mind and if you add an offer to the same then it becomes better.
   
   See the Examples to Understand Better
   
   

• Personal Greetings
  
  For Example:
  

Happy Birthday [Add Name],
Your special day will become more special as we have a surprise for you.
Get up to 40% off on all our services by adding this coupon code: birthday40
Book your appointment here: www.abcsalonandspa.com/services

• Feedback:
  
  For Example:
  

Hello [Add Name],
Thank you for availing of our service at ABC salon and Spa.
Your feedback matters to us a lot, please give your minute to fill out this form.
www.abcsalonandspa.com/feedback
Regards
ABC Salons and Spa

Salon and Spa have a huge need for Bulk SMS service as this comes under that kind of business which has daily footfalls. No doubt this marketing channel will really help this business grow better. Also, Salons can integrate Bulk SMS service into their CRM to get automated bills, invoices and reminders.