Create Brand Awareness using Bulk SMS Service
Every start-up aspires to be a brand and for that, they are ready to follow every possible trend. Let’s say when you are on the way to making your company a brand, you are ready to do whatever it takes from you. We are sitting where the most important aspect of success starts with awareness. Every business is reliable in creating an awareness of what exactly they are selling and why people should buy that product.
In This blog, we will learn about creating a new brand by using the oldest and most optimized channel which is Bulk SMS service.
SMS marketing has always proved to be the most effective channel for engaging the audience and generating business. It can cater for every business whether B2B, B2C, C2C etc. Sending an SMS is like interacting with your customers directly as everyone checks their notifications once received.
Here are the Ways that can help you Create Brand Awareness for your Business with Captivating Results:
- Tap the Right Audience
Audience selection is the most important while using bulk SMS service on the basis of age, gender or need. However, a higher conversion is only possible when you have an appropriate audience selection.
Take a look over the way you need to optimize your audience:
- Keep the number of only those customers who can be your potential buyers.
- Ensure the market you are willing to cater
- Send your message only to those who can afford or take interest in your product or service.
- Select the age factor and keep your campaign more optimized
- Personalize Messages:
Let’s say you have created a new offer in your product and service and now you have to circulate that to your customers. Create a template, add a short URL and share the request with all of your audience in a single shot. The best thing about SMS is that it gets read by everyone because it directly lands in their personal message box.
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- Build Credibility
The person you are sending the message to, will only buy the product if that is useful to them and you are known to them. How could a customer know that the SMS is from a trusted company?
Well, the answer to this question is that we need to create trust in our customer’s minds with the points mentioned below
- Create a Sender Id in the relevance of your Company’s name so that it looks real.
Suppose your Company’s name is WebXion then your Sender Id should look like JK-WEBXIO
- Give regards at the end of your campaign so that the reader could relate that where he got the SMS from.
Now extract your potential customers with a short URL feature.
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- Be Informative
Every business has a different way to run an SMS campaign and that depends upon the business. Some business shares offer, and some give updates on transactions. Similarly, some business has to share the information. These businesses share a piece of news or information through Bulk SMS and aware the audience of their service like Hair and makeup industries, dentists etc.
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- Create Customer Engagement
The best way to maintain customers and increase business is to create engagement. Send active offer updates, new arrival, discount coupons etc. Every kind of business can create customer engagement and get more and more businesses on board
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- Use Personal Sender Id
As it is mentioned in the first point, creating a personal Sender Id is very important as it builds trust in the receiver’s mind that the message is coming from a trusted company. In case you have a bigger name then you can create the initials and make a 6-alphabet sender Id.
- Keep consistency on the Campaign
Your database of numbers is very important and valuable for you. Don’t miss out on the numbers if they didn’t respond at once. Sometimes, it happens that we share the message with a number of people and then once the campaign ends we delete the unresponsive numbers. Such kinds of things should not happen as there might be any situation where the person hasn’t given any response. This doesn’t mean sharing the same campaign 10 times in the same numbers. That is the reason to say that to keep the consistency over the numbers and have a great campaign ahead.
We hope this will help you optimize your further SMS campaigns and give you better results. To get better highlights on using SMS service for brand awareness talk to the experts and clear all your doubts.