Best Practices to Boost Sales using SMS Marketing
There is no recession in SMS marketing as people cannot resist opening the message and that is one of the reasons for the highest Opening Rate of SMS as compared to other channels. We see enormous kinds of messages in our phone’s message box. There are delivery updates, Bank Transactions, OTP, offers, coupon codes etc. The best thing about SMS service is the time you logged into any new application, went somewhere to eat, did any transaction, or canceled something will get back to you in the form of an SMS. There is a reason that Bulk SMS service is one of the finest channels for connecting to the audience and today every kind of business whether small or big can use SMS Service to Promote their Business.
Sending only SMS will not work when a business is not getting results. An entity needs to create a pattern to run an SMS Marketing Campaign for getting the expected results.
So here are Some of Our Tips to Boost your Business using SMS Marketing:
- Be Smart while Selecting the Audience:
Selecting the audience is one of the most important aspects to get results from the campaign. When you are selling a service, see who could be interested in getting the service. Suppose you are selling a course for a makeup artist then most of your audience should be the women who might be interested to buy the course. Similarly, when you have to sell a shaving kit then most of your preferred audience will be men. It is not important that the audience selection would just be based on gender. There are numerous points a business person needs to keep in mind while running a campaign.
- Select the Right Time:
Above we discussed whom we should send and now let’s discuss at what time the message should be sent. When you are running a campaign through an SMS Service Provider then you can send lakhs of messages at your desired time. Sending a message at a proper time is very important and this can be done only when you know the exact time of your active audience. Active timing results in success whereas inactive time might become the reason for failure.
- Choose Appropriate Keyword:
Every business has a keyword that the audience is most aware of. When we use such kinds of words then it helps the audience understand the motive. Keywords are, SMS Service, SMS Marketing Campaign, Bulk SMS etc. Using such kinds of keywords will help our audience to understand what exactly we are selling and on the basis of that they can take interest in whether to buy or not as per their suitability.
Note: Keywords vary as per the business or service that a company is providing.
- Add Call to Action:
A call to action tells a reader to take action and this usually comes at the end of the statement.
For Example: Buy Now, Sign-up, Enroll Now etc.
Adding a Call to Action in the SMS is mandatory as you have to tell the reader how he has to process further to avail of the offer that is mentioned in the message above.
- Add Short URL With Link Tracking:
This is a new feature in SMS service where a person can share a URL with the SMS itself.
Companies like WebXion Technologies have such options in their bulk SMS panel. A sender can simply shorten the link to manage the characters and send the URL with their SMS. Such options extract your potential leads by the additional option ‘Click Through Ratio’ and get you the mobile numbers of your customers.
- Get The Best Service Provider:
Webxion Technologies has a robust bulk SMS panel which has a load of around 4 crore Messages in a Single Day. We have all upgraded features of tracking and analytics in their service panel and have 13+ Years of Experience in the field. We are the ideal service providers for all your Bulk SMS service needs. There are no chances for any kind of technical errors but in case that happens then, we have our dedicated support team to help.
- Connect with the leads on Time:
A sender invested in credits, ran a campaign, and got clicks and numbers but all of that will be of no use if the calls will not go on time. Suppose a real estate company ran a campaign but did not call the numbers they got from the campaign. Connecting with the leads on time is mandatory as the customer has shown interest in your campaign because they are looking for such a service, and here the entity’s responsibility is to cater for the needs of the customer on time.
When you connect all these points together then only it is possible for you to expect results. We are sure that after giving your 5 minutes of reading time to this blog you will have a better understanding of running a campaign. If not then visit our website to learn more about SMS service or give us a call if you want to use WebXion’s bulk SMS panel.