10 Ways to use Bulk SMS Service to Promote your Business
We understand the dedication you have to achieve your goals and bring your business to the top-ranked list in the market. The trend of mobile marketing campaigns has been circulated everywhere and this has created a bubble of dreams in people’s minds about their business success. Using such technologies creates confidence in people’s minds, where they believe that one day, they also will be known globally like JIO and Dmart.
With 13+ years of experience in giving Bulk SMS service the most prompt thing that we have seen is that people learn to optimize their campaigns by analyzing their previous ones. They improvise the mistake that they did in their previous campaigns and keep on creating new strategies for the succession of their Bulk SMS campaign.
Here we Bring you the 10 key Steps that Should be Undertaken while using Bulk SMS Service for Business Promotion:
- Optimize your Campaign with active tracking
When you first run an SMS campaign you need to keep an eye on the analytics as it tells you the mistakes that you have made and should not be repeated in the future. An imperfect campaign will only tell you how you should avoid making mistakes. Also, keep on improvising your SMS marketing campaign by using different strategies and tracking engagement through link clicks.
- Create a campaign frequency
What should be the time gap for sending an SMS?
The answer to this question is dependent upon your audience and the service you are promoting. Maybe daily, weekly, monthly or quarterly however it can be. You will get to know this only when you create a strategy behind running your campaign. Do not keep a huge gap as that might become hard for the customer to memorize your Company and services.
- Keep updating your contact list:
Sending Bulk messages to irrelevant numbers will cause a loss of credits and maybe the customer will report your campaign. To avoid such situations keep updating your database which is used in Bulk SMS Campaign. Keep adding new numbers and extracting the old ones to generate business.
- Add personalized data of customers
This is the best technique for an audience-friendly start. Use the customer’s personal database like their name, appointment timing, special days like birthdays or anniversaries etc. This creates a very good impression in the reader’s mind, and they might take interest in availing your services.
Hello ‘Sourabh’, Happy Birthday
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- Know who is your target audience
Find people who are interested in what you are having, as it saves time. In simple words when you run a campaign with a short URL feature then you get all analytics of total clicks. The people who clicked the link are your audience but those who didn’t click are not interested in what you are having. Still, you can add that number in the next campaign but still, no response then don’t waste your time on the wrong audience.
- Avoid using the same SMS template
Keep changing your SMS template from time to time. Sending the same message to the same person might create a negative prospectus on your customer’s mind. So, keep on adding new and creative templates and stay connected to your audience.
- Offer Closes Soon Technique
Keep on creating urgency while you are pitching through an SMS campaign. Tell them to avail of the offer and offer them some coupon code or discount and give them a time period to avail of the offer.
For Example: Get 25% off on the new marvel t-shirts of ‘Wakanda forever. Hurry offer is available for just 48 hours from now.
- Use a call to action
Tell the reader what exactly is to be done with the SMS. The message that has been sent should get conveyed to the customer and he should understand what the next process is.
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- Use API for Transactional Bulk SMS
Keep on updating your audience by just creating a template with variables by activating the SMS API service. The best part about this feature is that you can automate message sending and eliminate manual actions.
50% Daily Data quota used as on xx-xx-22 [added variables]
Jio Number: 79xxxxxxxx [added variables]
Daily Data quota as per plan: 2 GB
Dial 1991, to know your current balance, validity, and plan details and for exciting recharge plans.
- Be Smart while Choosing your Service Provider
Last, but the most important part of Bulk SMS service is to be smart while choosing the right service partner. See which service provider is offering the best service panel and has an advanced Bulk SMS panel with no chances of technical errors. WebXion Technologies comes up with 13+ years of experience in the service and offers you many exciting offers like Free DLT Registration, a Robust service panel and a dedicated support team.