📢 Important Update: Google RCS Messaging Pricing Revised Effective 1 September 2026

Dear Valued Customer,

We would like to inform you that Google has revised the pricing structure for RCS (Rich Communication Services) Messaging, effective from 1 September 2026.

As part of this revision, the pricing for Marketing RCS Messages has increased significantly and is approximately 3× the previous applicable rate. Accordingly, WebXion’s RCS messaging rates will be revised in line with Google’s updated pricing structure.

New RCS Message Categories

Along with the revised pricing, Google RCS now supports additional messaging categories, enabling businesses to choose the appropriate communication type based on their use case:

🔹 Marketing RCS
Designed for promotional campaigns, product launches, offers, customer engagement, brand promotions and other marketing communications.

🔹 Transactional RCS
Designed for non-promotional customer communications such as order confirmations, delivery updates, payment notifications, booking confirmations, account alerts and other service-related messages.

🔹 OTP RCS
Designed specifically for authentication and verification use cases, including One-Time Passwords (OTP), login verification and transaction authentication.

Effective Date: 1 September 2026

All customers using WebXion RCS Messaging services are requested to take note of the revised pricing. Marketing RCS campaigns initiated from 1 September 2026 onward will be billed according to the new applicable rates.

The introduction of Transactional RCS and OTP RCS also provides businesses with greater flexibility to use RCS beyond marketing campaigns while selecting the appropriate message category for each communication.

For your revised RCS pricing, category mapping or assistance in optimizing your RCS campaigns, please contact your WebXion Account Manager or Billing Team incase you have any further querry.