Which is Better WhatsApp Marketing or Bulk SMS Service?
The first two names for text message promotion are these two services ‘WhatsApp Marketing’ and ‘Bulk SMS Service’ which will always stand first in the line. Both these services are not only used for promotional purposes but are also useful for sharing updates and reminders.
Both of the channels are pioneers for business promotion and have created their need in the specified market as many businesses are hard to run without these services. They have successfully created a need with their indefinite response in the companies for the promotions and transactions needs.
Although, both of the services are made to generate business. Still, let us now see some of the benefits of using these services for business and promotion needs
🔵Bulk SMS Service
Bulk SMS Service is one of the oldest in all channels that are used for marketing and updates purposes. Before Telecom Companies used these but nowadays this service is mandated for many businesses. People have understood that Bulk SMS is one of the strongest channels for business and updates purposes.
Different business domains like Telecom, banking and finance, Logistics, e-commerce, Real Estate etc. frequently usage of Bulk SMS Services for reminder and marketing purposes. The primary reason behind using this service is that it provides the most optimum results to the business.
👉Let us get through Some of the advantages of How Bulk SMS Service is an Ideal Channel for Business Purposes:
🟦It has a recorded open rate of more than 90% and the receiver doesn’t need an internet connection to check the message as it directly drops in the mobile message box.
🟦The upgraded feature of SMS is that the sender can add a Short Link to get the total clicks of the number and this feature will help the sender extract the interest leads.
🟦Companies can integrate SMS in their CRM to generate automated Bills, Invoices and Reminders.
🟦It has a limitation of 160 characters which makes it easy for the reader to understand the message. As not everyone gives time in reading a big size content.
🟦Every SMS first gets approved by the DLT so that any unsolicited content should not pass directly to the customers.
🟢WhatsApp Marketing
WhatsApp is the most frequently used channel for business and personal activities and is bit upgraded as compared to SMS. It provides easy interaction and has strict encryption. Competing with WhatsApp is hard as users are very comfortable using this channel for business and personal interaction. This is one of the most prominent using channels as compared to any other recent ones. Almost every phone has WhatsApp installed in India.
👉Let us see Some of the advantages of WhatsApp Marketing that Differentiate this from other Marketing Channels:
🟩As per past analysis, there are more than 487 million Whatsapp users in India. This provides a huge space for creating brand awareness for businesses.
🟩People already have frequent usage of WhatsApp for different purposes; they just need some upgradation which can come from our Channel like:
1. Add Buttons for Web Link, mobile numbers and Quick Replies to provide ease to the customer.
2. Send messages without saving the numbers.
3. Schedule the timings as per preferences.
🟩The best part about WhatsApp Marketing is that you directly add the unsaved numbers to run the campaign. Simply add the numbers as you want and shoot the campaign.
🟩The message you send in WhatsApp directly reaches the customer and rarely remains unopened and that is the reason it has more than 95% open rate.
🟩Track the performance of the campaign by the total number reached and replies of the interested customers.
👉Let’s Conclude
The end of the story is that both of the channels have impressive results for marketing purposes, but SMS is better with transactional updates as it can be set automatically to your CRM to generate automated Bills, Invoices and Reminders. The best part is that both channels are very pocket friendly and have assured ROI.
To know more about the services, feel free to connect with our experts and they will explain to you which one to consider as per need and business.
