How SMS Marketing is helpful for Real Estate Business?

Property is not an exception it is a need. Every person earning money today has a dream to buy their own house tomorrow. This is the reason that the Real Estate business has reached new heights of success and has huge competition today. A person has every option to buy the property as per their affordability and the reason behind this is real estate. They have bought so many schemes and homes as per the affordability of a buyer. 

The schemes are made but they should reach the right person at the right time. So, the best marketing tactic that can help here would be SMS marketing. SMS Marketing can reach new and potential customers with a successful open rate of more than 90% and the best part would be the click-through ratio. A company can get the total clicks and mobile numbers of the customer which will help them extract potential leads.

The most vital role that will play here would be the SMS template and the ways that it should be made. Let’s discuss the rules that are to be followed for making an SMS campaign for Real Estate.

• Personalize the Message
  Readers must understand that the message they are reading is sent by someone known entity. Use their name, location or specific area of interest and they will relate to what you are talking about.
  
  For Example:
  

Hello Satish,
You expressed interest in one of our flat schemes and there is good news we have a price breakage for that.
Contact us to know more: +9179744*****

• Keep the Message Short
  There are 160 characters to use for a single SMS but when running an SMS campaign then the message should be short but touchy so that the audience can respond faster. Also, add a call to action so that they can understand the next action that they need to take after reading the message.
  
  

• Keep the Message Crisp and Clear
  When you are sending a message to the new number then make sure to talk point to point. A name at the top, a catchy line after that and a call to action with a short URL link or contact number will make your message template crisp and clear.
  
  For Example:
  

Hello Abhijit,
Heard about Green Homes, they are offering a 2 bhk furnished flat at the lowest cost
Click here to know more: www.realestate.com/greenhomes

Being creative in making SMS templates is very important and to do so the first thing we have to do is know for whom we are making a template, know the affordability of the person we are adding to our database to share the message and know that if they already are the existing client or the new one. 

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Let Us See What kind of SMS is to be Sent to Which Category of Audience:

• Template for Potential Client
  The person who has shown interest in your property through the website, call or any other source then send them this kind of messages to grab their attention. 
  
  

Example 1
Thanks for visiting our website, to know more about your interested property 
Call now: +9179744*****

Example 2
Liked Narayana Height, get a complete walk-through of the property including a sample flat.
Call us now: +9179744*****

Example 3
It seems you are interested but confused about buying the property
Talk to an expert and solve your query: +9179744*****

Example 4
Hello Shrishti,
We had a conversation about your interest in buying a 2 bhk home in Narayana heights.
Click here to know more: www.realestate.com/narayanaheights

• Template for Current Buyers
  This category is converted lead but looking for a property. You need to give them updates on the properties in which they can invest or buy for themselves.
  
  Here are the template examples for Current Buyers:
  

Example 1
Good News!
They have accepted your offer. Can we plan a visit for tomorrow evening

Example 2
Hello Rahul,
You have a visit date tomorrow to see the 4 bhk pant house in which you have shown interest
Contact here for further queries: +9179744*****

• Template for Current Sellers
  The people who are willing to sell are also as important as the people who buy. Take a look over the templates which can be sent to people who are willing to sell their property
  

Example 1
Hello [Add Name],
We have an interested client who is willing to see your property.
Contact us in your free time to discuss timing at rates +9179744*****

Example 2
Hello [Add name]
This is just a follow-up message that the date of viewing your property is tomorrow evening at 06:00 pm
Feel free to call us for assistance at +9179744*****

Let us add a remark that the Real Estate business is incomplete without SMS Marketing. You can ease many of your efforts by just creating an attractive SMS template and sending it to your customers. You can also integrate SMS with your CRM or ERP which can generate automated bills, invoices and reminders for your customers.

If any other Queries, then Feel Free to Contact our Expert Team at WEBXION.