How SMS Marketing can help Education Sectors

Once upon a time, there were just Schools and Colleges. Every kind of study be it kindergarten, be it playschools, be it tuition, be it institute everything came under these two mentioned above; but today all of these are different. Before people used to start their education at school and end up in college but today they start with Play School and end up doing online courses. 

The moral of the story is that Education has changed drastically. Now is the time to change the process of education smartly. Every payment update and event should reach the authorised person timely. But How?

Bulk SMS service can help from getting new admissions to maintaining the existing ones. Create an attractive template for new admissions, update parents about holidays or attendance, and share a feedback survey or payment update in just a single click.

Under Bulk SMS service there are two different types of SMS templates promotional and transactional. Both templates help the education sector in their own ways. Let us see how:

1. Promotional SMS

• Event Promotion:
  Being a part of School and College, you have to engage students in different events and activities. This is done for the overall development of students. With Promotional messages, you can easily reach everyone no matter whether the count is in thousands or lacs and get more participants in the event.
  
  For Example:
  

Hello [Add Name],
We are taking our students to an old age home for a day and want every student to join us
Register Here: www.xyz-education.in/register

• New Admission:
  The education sector has a very huge database in terms of Phone Numbers. Utilize that by running a promotional SMS campaign for getting more students on board. Create an attractive SMS template for new admissions and share that with all the numbers.
  
  For Example:
  

Hello [Add Name],
Only a few seats are left for the admission of the new batch. 
Enroll Now: www.xyz-educations.com/admission

• New Classes and Courses
  Adding new courses are a new trend in the education sector. Be it a school or any institute, everyone engages students through new courses or a better curriculum.
  
  For Example:
  

Hello Students,
Our school is starting musical classes this year with all instruments.
Registrations are open
Click Here: www.xyz-educations.com/registrations


Hello Students,
We are starting SQL and Tableau classes next week
Interested students can register at: www.xyz-educations.com/registrations

2. Transactional SMS

• Results of Examination:
  The most important thing that should be updated is the results. Create a simple transactional campaign and share the result link with all the parents in just a single click.
  
  For Example:
  

Hello Parents,
Results are out Now 
Tap the link mentioned below and see the results
Click here:  www.xyz-educations.com/results

• Sending Payment Reminders
  Many parents pay the fee in instalments. There are customizable instalments like someone paying the fee in 6 months or in 9 months. Automated SMS that is integrated into ERP or CRM can send payment reminders to the registered numbers on timeframe. This will ease the follow-up work done by the education sectors.
  
  For Example:
  

Hello [Add Name] sir,
This is regarding the instalment that you have to pay for the next segment. 
Click here to pay: www.xyz-educations.com/payment

•  Important Notices
  There are some important things to update the parents like Parents Teacher Meetings. Mostly teachers relay to students that they will update the parents about the meeting. With SMS service you can easily send a bulk SMS to parents and update them with the date to attend the meeting.
  
  For Example:
  

Dear Parents,
This is a reminder for the parent’s teacher meeting that we are having on 29-10-22. The timing for the meeting will be from morning 9 AM – 11 AM.

• Yearly Feedback
  The most important thing that should be undertaken is taking yearly feedback from the parents or students on everything possible. Create a survey in which the authorised person can share their feedback on the school environment, teachers, further activities etc. 
  
  For Example:
  

Hello parents/students,
We would like you to fill out this feedback form for a better understanding of your experience with our curriculum.
Click here: www.xyz-educations.com/feedback

• Holiday Updates
  There are uncounted holidays in Schools or colleges. Some are calender based others are unpredictable holidays like heavy rain or a political strike or any other uncertain activity. In such situations, Education sectors can create a variable-based template, where we can customize the reason for a holiday.
  
  For Example:
  

Hello Parents, 
We are very sorry to inform you that due to [strike] we have to give school holiday for student’s safety.
Be Safe
[Add any variable in a bracket]


Hello Parents,
Next week there are summer holidays starting for the students. So, kindly engage your children in other activities and make sure they do homework provided by teachers.
Happy Holidays
Regards XYZ School

Education Sectors will get relief from many of their activities after adding Bulk SMS Service as their permanent Activity. This can also be added in ERP or CRM which can generate automated bills, invoices or reminders. To get better knowledge about Bulk SMS service let’s connect over a call at +91 86572 15533 and our dedicated team of WebXion will respond to all your queries.